About Denim Day in LA & USA

Every year since 1999 Peace Over Violence has organized Denim Day in LA & USA It is a rape prevention education campaign, where we ask community members, elected officials, businesses and students to make a social statement with their fashion statement and on this day wear jeans as a visible means of protest against misconceptions that surround sexual assault.

35% of college men who voluntarily participated in psychological research conducted at several universities indicated they might commit a rape if they knew they could get away with it.